Social Media Lead

We`re making a big move and we want you to be part of it. We are relocating several of our core departments from London to Gothenburg, and as a result, we`re growing our Swedish team in a major way. This means we`re hiring across multiple departments simultaneously - including Brand, Product, Design, and more. This is a unique moment to join a fast-moving, internationally recognised fashion brand as we expand our presence in Sweden. If you`ve been waiting for an opportunity to be part of something exciting - this is it. Explore our open roles and find where you fit.

We are looking for our next Social Media Lead. In this role, you will lead Axel Arigato`s organic social media strategy by developing culturally relevant, platform-specific content that enhances brand identity, drives community engagement, and establishes the brand as a leader in digital culture. This position integrates creative strategy, direct content production, and operational management to ensure the delivery of high-performing social media output. WHAT WE ARE LOOKING FOR You integrate creative strategy with direct content production and operational management to ensure high-performing social media output. You develop culturally relevant, platform-specific content that enhances brand identity and drives community engagement. You thrive in a collaborative environment, bringing a generous and team-oriented mindset that makes you a valued partner across teams. WHAT YOU WILL DO

Channel Strategy & Management: oversee daily posts on TikTok, Instagram, YouTube Shorts, Snapchat, Threads, and new platforms; maintain brand voice and aesthetic; manage and optimize targeting and scheduling

Content Planning & Creation: develop concepts, shoot, and edit short-form, video-first content; build moodboards and shot lists; capture content in-office, at events, retail, and shoots

Influencer & Creator Coordination: assist with creator campaigns.

Trend Leadership: monitor platform trends; suggest proactive content ideas; ensure brand stays culturally relevant

Reporting & Insights: support weekly and monthly KPI reports; share insights for performance decks; recommend strategy changes

Cross‑Functional Collaboration: Work with Brand, Performance and Commercial teams to align content with campaigns and launches.

ARE YOU THE ONE?

At least 5 years in social media, marketing, editorial, or similar roles within fashion, lifestyle, or culture-focused brands

3-4 years specializing in short-form social video content creation

Culturally immersed, trend-aware, creative, fast-thinking

Highly organized and solutions-driven

Strong interpersonal communication and collaborative mindset

HERE`S HOW TO APPLY If you are ready to lead social media and content creation for a brand at the forefront of digital culture, apply today and join the next chapter of our creative journey. Apply by submitting your CV. We also welcome a short cover letter telling us why you think you would be a great fit for this role. Please do not include a photo or date of birth with your application; our recruitment process is competency based. We review applications continuously and the position may be filled before the closing date. DETAILS Contract type: Full-time Location: Gothenburg Work mode: On-site Direct reports: No Budget oversight: Yes Reports to: Head of Content Creation Start date: ASAP

A BIT ABOUT AXEL ARIGATO Founded in Sweden in 2014 by Albin Johansson and Max Svärdh, Axel Arigato was born with a disruptive mindset, modernising and democratising the sneaker landscape through a blend of style, quality, community and a digital-first approach. Grounded in Scandinavian minimalism and elevated with playful, intentional details, every piece is designed with care: crafted to move globally, worn with individuality. What began online expanded into physical spaces built for energetic cultural exchange: stores and experiences where conversations, performances and unexpected activations dissolve the boundaries between brand and culture. Today, Axel Arigato continues to evolve with purpose via a people-powered approach. It shows up where culture happens: on streets, at events and across cities. Built on curiosity. Driven by connection.

OUR VALUES DROP: Diversity, Respect, Openness and Passion are our core values. We are an equal opportunity employer and welcome applications from all backgrounds.